The Ultimate Black Friday Playbook
Weekly tips and advice plus our comprehensive guide
Black Friday Cyber Monday is by far one of the biggest eCommerce calendar events of the year and getting ready for this period can be difficult and time-consuming. So this year we've not only put together a FREE comprehensive guide. We've also collaborated with some of our amazing tech partners to give you weekly tips and advice on getting ready for the big day.
Every week we'll be updating this page with new and exclusive content right up until Black Friday. Giving you all the tips and information you need to boss Black Friday and Cyber Monday this year!
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Boss Black Friday This Year
WATCH NOW: Play by play tips and tactics from our experts and eCommerce partners updated weekly
Go Big And Double Down
CMO at Eastside Co Louis Thompson shares some advice on how you should structure your offers for Black Friday Cyber Monday.
Start With Your Owed Data
Data you already own is often overlooked in this period. Eastside Co's CMO Louis Thompson shares his views on how you should use the contact data you currently have before going after new customers
Inject Capital Into Your Marketing
Chris Vingmond from Clear Co shares some insights around tactically using capital injection at the right time for your business.
Build Up Your Brands & Audiences Ahead Of Time
Some tips and insights from Yotpo's Ellys Childs on Building up your audiences and brand ahead of time
Invest In Your Post Purchase Customer Experience
Yotpo's Ellys Childs sheds some light on why it's important to invest in your post-purchase customer experience
Campaigns & Standing Out From The Crowd
Standing out from the crowd in this busy period is key. Ellys from Yotpo shares how to do this by creating the right campaigns.
Monetize Your Comments By Starting Conversations
Louis Lavedan from Gorgias jumps into why starting conversations on Facebook, Linkedin, Instagram, and Twitter can go further than just customer service and actually help you monetize your conversations.
Using User-Generated Content As Your Campaign Creative
During this period social ad competition ramps up and standing out can be difficult. Ellie Docherty from Notso dives into why using user-generated content as your social campaign creative can earn you better click-through rates and visibility.
You Don't have to Overlay on Discounts To Win
Black Friday is all about big discounts and offers but overlaying on these shouldn't be the only strategy you use. There are other incentives you could and should be thinking about. Victoria Hammer from Loyalty Lion shows us how combining other incentives as well as discounts may work better for your business over time.